coverspace - streetsmart with web analytics

Two days ago jenstar (www.jensense.com) posted some stuff about Plans from Google, Youtube to share ad revenues with video uploaders.
Nice piece of writing - will be very interesting indeed how offline advertisers will react to video-ads potentially getting common on the internet. Maybe we see some serious shift of budgets (finally) towards online.
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Back again from winter hols and putting advertising right, front and center: In order to create a win-win earning money from advertising while whooing the user with relevant content does not seem to be easy with graphical advertising…
Let´s turn to text-ads for a change. Everyone who uses a search engine (which is about 90% of […]

no success just by making pics flash and ads dynamic and interactive…NO SUSTAINABLE SUCCESS anyway .
So someone smart came up with an idea that opened up a whole new world of options…CONTEXT MATTERS! Whether the spoilt user notices the ad let alone clicks on it does not only depend on the ad itself but […]

Only a few years ago graphical advertising on the internet basically meant static graphical ads…

booooring!!! The users “voiced” their opinion by not clicking after what only seemed a few months.
Sure enough the online advertising industry took notice of this “un-attention” soon via their loaded clients who saw only mediocre returns for their online spending that […]