coverspace - streetsmart with web analytics

Only a few years ago graphical advertising on the internet basically meant static graphical ads…

booooring!!! The users “voiced” their opinion by not clicking after what only seemed a few months.

Sure enough the online advertising industry took notice of this “un-attention” soon via their loaded clients who saw only mediocre returns for their online spending that were quickly declining.

Consequently a lot of clever advertising people embarked on the crusade for the users attention…among others they created:

• more sizes and shapes than one could imagine (e.g. SKY, REC, North, wallpaper)
• dynamics (e.g. where things are bouncing up and down)
• interactives (e.g. where you chase a button across the ad with your mouse)
• overlays (e.g. cars that race out of ad placements across the rest of the webpage)

Did they ever succeed?

Continuing next week…stay tuned!

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