Web analytics products - comparison matrix

company name product

price

cancellation policy summary tracking and reporting features privacy additional information
methodology general goal setting filtering geo-info campaign-tracking

keyword analysis

referrals click-/link-level, funnel, conversion

user/visitor

flash/
javascript events/
downloads
monetization
onestat

onestat free hit counter

free (visible onestat counter on site, site will be listed in a ranking published on onestatfree.com) none

browser based java-script

more

on last 20 visitors: browsers, operating systems, colors, resolutions, supported technologies, ISP, full IP-address, Domain name, language, number of PVs, visit length

Separate Technology-view with OS-info, Browsers, screen resolution and Colors

no, but prognosis of PVs and Visits based on historical data no yes (city-level for last 20 visitors) no no for the last 20 visitors (referring URL, visit entry site, IP address, visit length), top-10 referrer domain and top-50 referrer URL most visited pages

daily up to yearly

no segmentation

no info no

Information is password protected for each account

no use of information that can be attributed to individuals/help identify individuals

use of aggregates to improve products and services and sharing this info with third party suppliers and service providers, use of cookies

privacy policy

gives busiest day/week/month

for an unlimited number of PVs, real time stats

demo

shinystat

ShinyStat Free

free
(limit: 1000 PVs/month, after that tracking stops and picks up again once the following month starts)

none

regular HTML and java-script based HTML (for URL-tracking)

more

browsers, operating systems, colors, resolutions no no yes (country-level) no yes (first 100 - # and % visits) top 500 referrer sites (referring URL) no only last 15 visits in detail, no unique visitors no no

anonymized data will be used "upon explicit authorization" for promotional operations in an aggregated way

more info only available upon registration

more

shinystat Rank as additional feature, available in 5 languages

feature overview

demo reports

FAQ

sitemeter sitemeter basic

 

free
(sitemeter logo or counter on each page tracked, storage of data limited to one year)

none

regular HTML and java-script based HTML (for URL-tracking)

more

browsers, operating systems, colors, resolutions, supported technologies, ISP, part of IP-address, Domain name with link to lookup in Whois, language no no yes (city-level) no no for the last 100 visitors (referring URL, visit entry site, visit exit site, out click) no

hourly/daily up to yearly

no segmentation

no no

adjustable - default "normal" allows visitors to see page stats - can be changed to high

no info as to how sitemeter will use the data

more

 

 

feature overview

tour

FAQ

Google

google analytics

free
(limit: 5million PI/month, more: Analytics needs to be linked to an active AdWords account (min: 1 Campaign, 1$/day budget)
none

first-party cookie and JavaScript code (recording data from browsers using JavaScript Version 1.0 and above)
more

browsers, operating systems, colors, resolutions, supported technologies (e.g. java, Flash), ISPs, connection speed, language

yes (4 per profile)
more

yes (e.g.internal traffic)
more
yes (city-level) yes (Adwords, banners, other ppc-programs)
more
yes yes (direct, referring site, search engines) yes

more

funnels

hourly/daily up to yearly
custom segmentation

user defined

yes

more

urchin details

yes (Adwords)

e-commerce

compliant to Save Harbour privacy protection Law (US)
tracking data storage on servers worldwide
use of personal data (also combination for several services within Google) allowed to optimize services
transfer of personal data to other parties under certain conditions (see full privacy protection statement)
more

feature overview

demo

help center
e-tracker

e-tracker free

free
(limit: 10.000 PI/month, only Startpage, only for non-commercial sites)

none

client-based tracking by pixel

browsers, operating systems, colors, resolutions, supported technology (e.g. CSS, Javascript)

no no no no no no no hourly/daily up to yearly
no custom segmentation available
no no no - daily visitors and PIs will be published
see information for e-tracker entry below

feature overview

demo

documentation

e-tracker entry

1,32€/month inkl. VAT
(limit: 30.000PI/month, more: 0.1071€/1.000PI)

min 12 months contracts, 14-day free trial period client-based tracking by pixel see e-tracker free

- plug-ins/tools (e.g. - DivX, shockwave)
- SSL-protected sites
- language
no no yes (country-level) no no no no see e-tracker free
no no compliant to German privacy protection laws
tracking data storage on servers not in Germany is compliant to German privacy protection laws
use of personal data only to fulfill contracted services agreements
use of website-data in aggregated form only (e.g. for marketing)
transfer of personal data to other parties only if by law or abuse required
more

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