THE CRY FOR ATTENTION :::graphical ads:::cont.
Published December 6th, 2006 in advertising.no success just by making pics flash and ads dynamic and interactive…NO SUSTAINABLE SUCCESS anyway .
So someone smart came up with an idea that opened up a whole new world of options…CONTEXT MATTERS! Whether the spoilt user notices the ad let alone clicks on it does not only depend on the ad itself but also on the context in which it is presented.
See for yourself:
a) with matching content
b) without matching content
How do we determine which context and ad mesh well together?
Given we know that - how is the ad then matched to and placed within the chosen context?
Which role does the advertiser play? Does the webmaster (= King of Content) have a say in this? Or the user, for that matter?
Stay tuned for more info next week…
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