coverspace - streetsmart with web analytics

Hi all,

while the majority of smaller websites fare quite well with google analytics the question of which tool to use for web analytics and web controlling poses itself again at the latest when a website reaches a certain number of Users and starts to earn some serious money.

But when exactly does it make sense to check the web analytics tool status again? What are criteria to determine whether time is right for a change and - last but not least - what to change to and how to undertake the challenge while avoiding as many pitfalls as possible?

Let´s start at square one with the 5-point checklist whether you are ready for the next level in web analytics and web controlling.

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